Sarah Dawley

Sarah is the Manager of Content at Hootsuite. When she doesn’t have her nose buried in a book, she’s in a creative brainstorm, working on content strategy, or debating whether it’s too early to eat lunch.

Do Vanity Metrics Matter on Social Media? Yes (And No)

Social media data on followers, likes, comments, and shares are often dismissed as “vanity” metrics—meaningless figures that one should avoid…

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Sarah Dawley

Do Vanity Metrics Matter on Social Media? Yes (And No)

Well this is awkward.