6 Things You Should Never Say to a Social Media Manager
Social media isn’t exactly the new kid on the block anymore, but sometimes people still get confused. Social jobs are…
Sarah is a Senior Copywriter at Hootsuite. When she doesn’t have her nose buried in a book, she’s in a creative brainstorm, working on content strategy, or debating whether it’s too early to eat lunch.
How to Prove and Improve Social Media ROI (Includes a Free Calculator)
Measuring social media ROI is key to securing buy-in and budget for your social marketing strategy. It also shows you…
A List of Weird ‘Holidays’ to Celebrate on Social Media
National holidays, campaign launches, important events—your social media content calendar should be filled with key dates and milestones for your…
Hootsuite’s Very Prestigious (and Totally Arbitrary) Instagram “Awards” for 2018
We hope you’re not done with award season just yet. Hootsuite (that’s us) has some very prestigious (or ridiculous) awards…
10 Sites to Get Free Stock Videos for Social Media
Feel like you’re seeing more and more video content on your social feeds lately? You probably are. Forty-six percent of…
40+ Useful PC Keyboard Shortcuts for Social Media Pros
Ever since we published our social media keyboard shortcuts for Mac, PC users have, understandably, been requesting a version of…
Do Vanity Metrics Matter on Social Media? Yes (And No)
Social media data on followers, likes, comments, and shares are often dismissed as “vanity” metrics—meaningless figures that one should avoid…
Are You a Social Media Team of One? This Toolkit Can Help
You do it all. From planning long-term strategy and reviewing your analytics to wolfing down a sandwich while you create…
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6 Things You Should Never Say to a Social Media Manager
Social media isn’t exactly the new kid on the block anymore, but sometimes people still get confused. Social jobs are…
How to Prove and Improve Social Media ROI (Includes a Free Calculator)
Measuring social media ROI is key to securing buy-in and budget for your social marketing strategy. It also shows you…
A List of Weird ‘Holidays’ to Celebrate on Social Media
National holidays, campaign launches, important events—your social media content calendar should be filled with key dates and milestones for your…
Hootsuite’s Very Prestigious (and Totally Arbitrary) Instagram “Awards” for 2018
We hope you’re not done with award season just yet. Hootsuite (that’s us) has some very prestigious (or ridiculous) awards…
10 Sites to Get Free Stock Videos for Social Media
Feel like you’re seeing more and more video content on your social feeds lately? You probably are. Forty-six percent of…
40+ Useful PC Keyboard Shortcuts for Social Media Pros
Ever since we published our social media keyboard shortcuts for Mac, PC users have, understandably, been requesting a version of…
Do Vanity Metrics Matter on Social Media? Yes (And No)
Social media data on followers, likes, comments, and shares are often dismissed as “vanity” metrics—meaningless figures that one should avoid…
Are You a Social Media Team of One? This Toolkit Can Help
You do it all. From planning long-term strategy and reviewing your analytics to wolfing down a sandwich while you create…