Experiments

Hootsuite’s own social media experts try out new tactics and features. Learn from our wins and losses.

You’ve probably seen TikTok creators using hashtags like #fyp. But just because everyone’s doing something doesn’t mean it actually works.

Will adding more hashtags to your Instagram posts help you reach more people? Or is 3-5 hashtags per post the sweet spot?

Is it worth it to buy TikTok followers? We did an experiment to find out. The results surprised us. And they might surprise you too.

If you want to reach people who don't already follow you, which format is better: Reels or TikToks? We set out to find out.

Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach.

Have you noticed your favorite influencers and brands asking you to "save" their posts on Instagram lately? Find out why — and if it works.

Why do people buy Instagram followers? Is it worth it? What are the risks? We ran an experiment to find out.

After an unsatisfying campaign, Hootsuite's social team changed the strategy behind their Promoted Tweets. Here's what they learned.

When it comes to writing on social media, the general wisdom is that shorter is better. But do long Instagram captions suggest the opposite?

We set up an experiment to find out if pictures of people generate more engagement on Instagram — or if it's a common misconception.

What type of LinkedIn post earns the most reach and engagement? We suspect that posts without links and CTAs see the most success.

Is it true that posting Reels can get you more Instagram engagement and followers fast? We ran a small experiment to find out.

Become a better social marketer.