Experiments

Hootsuite’s own social media experts try out new tactics and features. Learn from our wins and losses.

If you want to reach people who don't already follow you, which format is better: Reels or TikToks? We set out to find out.

Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach.

Have you noticed your favorite influencers and brands asking you to "save" their posts on Instagram lately? Find out why — and if it works.

Why do people buy Instagram followers? Is it worth it? What are the risks? We ran an experiment to find out.

After an unsatisfying campaign, Hootsuite's social team changed the strategy behind their Promoted Tweets. Here's what they learned.

When it comes to writing on social media, the general wisdom is that shorter is better. But do long Instagram captions suggest the opposite?

We set up an experiment to find out if pictures of people generate more engagement on Instagram — or if it's a common misconception.

What type of LinkedIn post earns the most reach and engagement? We suspect that posts without links and CTAs see the most success.

Is it true that posting Reels can get you more Instagram engagement and followers fast? We ran a small experiment to find out.

Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? We experimented to find out the truth.

Our social team had a hunch that linkless Tweets were favored by the Twitter algorithm. So we ran an experiment to find out.

Tempted to use bots to comment and like other people's accounts on your behalf? Here's why most Instagram automation is a trap to avoid.

Become a better social marketer.