Wondering if third-party editing tools are ruining your Instagram reach? We were curious, too, so we put on our lab coats and went to work.

Which earns more reach: a single Instagram Story per day or many Stories per day? Is there even a “right” number of daily Stories to post?

Do Instagram hashtags belong in the caption or comments? Does hashtag location even matter? Time to put on our lab coats and start testing.

What gives you better reach on X: a good old-fashioned tweet thread or one long-form post? Here’s what we found.

Does being original on LinkedIn generate faster growth? Here’s a thrilling social experiment that answers the question.

Is AI really coming for your job? We decided to find out.

Yes, YouTube pays per view—but that doesn’t mean that a million video views will make you rich. We’ll explain.

While it’s possible to add up to 30 tags in your Instagram Reels caption, more isn’t always more. So what’s the perfect number?

Can we use what we know about optimizing content for Google to reverse-engineer social SEO success? To the laboratory!

Can human-written social posts generate more engagement and reach than AI-written ones? It’s humans vs. robots in the ultimate showdown.

Are carousels still the top content format on Instagram, or have Reels displaced them for good? There’s only one way to find out.

Everybody’s talking about social SEO, but how do you actually do it? We tested a theory to see if Instagram alt text makes a difference.