Experiments

Hootsuite’s own social media experts try out new tactics and features. Learn from our wins and losses.

Tempted to use bots to comment and like other people's accounts on your behalf? Here's why most Instagram automation is a trap to avoid.

We did the research so you don't have to and discovered the ideal caption length to boost engagement on your Instagram Reels.

Instagram's making it easy to turn your Stories Highlights into Reels. But how does that content perform compared to starting from scratch?

Are Instagram hashtags still the key to discoverability in 2022, or has SEO taken over? We've tested the waters and the results are in...

If you're already posting Instagram Reels, you've probably wondered if you should toggle "Recommend on Facebook". But is it worth it?

TikTok ads already reach nearly 885 million people worldwide, which makes them a valuable addition to your strategy. But what can you expect?

Does it pay to play on Instagram? We tried boosting an Instagram post for $100 to see how much reach and new followers it would get us.

Strategy

Why do people buy Instagram followers? Is it worth it? What are the risks? We ran an experiment to find out.

We spent $200 to buy TikTok comments from four different vendors who promised four different commenting tactics. Here's what happened.

TikTokers are sharing an intriguing new theory: you get a ton of reach with videos that are a maximum of seven seconds long.

As soon as Instagram announced the availability of URL stickers, the rumors began to swirl that engagement with Stories started dropping.

The beginning of a new year is a good time to experiment with changing up the timing of your posts, as your followers' habits may have changed.

Become a better social marketer.