Experiments

Hootsuite’s own social media experts try out new tactics and features. Learn from our wins and losses.

Can human-written social posts generate more engagement and reach than AI-written ones? It's humans vs. robots in the ultimate showdown.

Are carousels still the top content format on Instagram, or have Reels displaced them for good? There's only one way to find out.

Everybody's talking about social SEO, but how do you actually do it? We tested a theory to see if Instagram alt text makes a difference.

Have you ever tried to promote a YouTube video on another social network and been disappointed by the results? This experiment is for you.

I joined a LinkedIn pod so you don't have to. Here's how it helped (and hurt) my posts over the course of one week.

Tempted to use bots to comment and like other people's accounts on your behalf? Here's why most Instagram automation is a trap to avoid.

We did the research so you don't have to and discovered the ideal caption length to boost engagement on your Instagram Reels.

Instagram's making it easy to turn your Stories Highlights into Reels. But how does that content perform compared to starting from scratch?

Are Instagram hashtags still the key to discoverability in 2022, or has SEO taken over? We've tested the waters and the results are in...

If you're already posting Instagram Reels, you've probably wondered if you should toggle "Recommend on Facebook". But is it worth it?

TikTok ads already reach nearly 885 million people worldwide, which makes them a valuable addition to your strategy. But what can you expect?

Become a better social marketer.