Experiments

Hootsuite’s own social media experts try out new tactics and features. Learn from our wins and losses.

TikTok ads already reach nearly 885 million people worldwide, which makes them a valuable addition to your strategy. But what can you expect?

Does it pay to play on Instagram? We tried boosting an Instagram post for $100 to see how much reach and new followers it would get us.

Why do people buy Instagram followers? Is it worth it? What are the risks? We ran an experiment to find out.

We spent $200 to buy TikTok comments from four different vendors who promised four different commenting tactics. Here's what happened.

TikTokers are sharing an intriguing new theory: you get a ton of reach with videos that are a maximum of seven seconds long.

As soon as Instagram announced the availability of URL stickers, the rumors began to swirl that engagement with Stories started dropping.

The beginning of a new year is a good time to experiment with changing up the timing of your posts, as your followers' habits may have changed.

You’ve probably seen TikTok creators using hashtags like #fyp. But just because everyone’s doing something doesn’t mean it actually works.

Will adding more hashtags to your Instagram posts help you reach more people? Or is 3-5 hashtags per post the sweet spot?

Is it worth it to buy TikTok followers? We did an experiment to find out. The results surprised us. And they might surprise you too.

If you want to reach people who don't already follow you, which format is better: Reels or TikToks? We set out to find out.

Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach.

Become a better social marketer.