Experiment: What Kind of Promoted Tweet Gets a Higher Click-Through Rate?
After an unsatisfying campaign, Hootsuite's social team changed the strategy behind their Promoted Tweets. Here's what they learned.
Experiments
Hootsuite’s own social media experts try out new tactics and features. Learn from our wins and losses.
Experiment: Do Long Captions Get More Engagement on Instagram?
When it comes to writing on social media, the general wisdom is that shorter is better. But do long Instagram captions suggest the opposite?
Experiment: Do Photos With People Perform Better on Instagram?
We set up an experiment to find out if pictures of people generate more engagement on Instagram — or if it's a common misconception.
Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach?
What type of LinkedIn post earns the most reach and engagement? We suspect that posts without links and CTAs see the most success.
Experiment: Do Reels Improve Your Overall Instagram Engagement?
Is it true that posting Reels can get you more Instagram engagement and followers fast? We ran a small experiment to find out.
Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)
Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? We experimented to find out the truth.
Experiment: Do Tweets with Links Get Less Engagement and Less Reach?
Our social team had a hunch that linkless Tweets were favored by the Twitter algorithm. So we ran an experiment to find out.
I Tried Instagram Automation (So You Don’t Have To): An Experiment
Tempted to use bots to comment and like other people's accounts on your behalf? Here's why most Instagram automation is a trap to avoid.
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Want to Buy Instagram Followers? Here’s What Happens When You Do
Why do people buy Instagram followers? Is it worth it? What are the risks now that Instagram is cracking down on bots? We ran an experiment to find out.
Does Social Media Impact SEO? We Ran an Experiment to Find Out
The answer to the long debated question of whether social media has any impact on SEO is finally here. After running a month-long experiment on our own social posts, we determined there is a positive correlation between social engagements and change in rank.
