Are carousels still the top content format on Instagram, or have Reels displaced them for good? There’s only one way to find out.

Everybody’s talking about social SEO, but how do you actually do it? We tested a theory to see if Instagram alt text makes a difference.

Have you ever tried to promote a YouTube video on another social network and been disappointed by the results? This experiment is for you.

I joined a LinkedIn pod so you don’t have to. Here’s how it helped (and hurt) my posts over the course of one week.

We did the research so you don’t have to and discovered the ideal caption length to boost engagement on your Instagram Reels.

Instagram’s making it easy to turn your Stories Highlights into Reels. But how does that content perform compared to starting from scratch?

Are Instagram hashtags still the key to discoverability in 2022, or has SEO taken over? We’ve tested the waters and the results are in…

If you’re already posting Instagram Reels, you’ve probably wondered if you should toggle “Recommend on Facebook”. But is it worth it?

TikTok ads already reach nearly 885 million people worldwide, which makes them a valuable addition to your strategy. But what can you expect?

Does it pay to play on Instagram? We tried boosting an Instagram post for $100 to see how much reach and new followers it would get us.

Why do people buy Instagram followers? Is it worth it? What are the risks? We ran an experiment to find out.

TikTokers are sharing an intriguing new theory: you get a ton of reach with videos that are a maximum of seven seconds long.