Experiments

Hootsuite’s own social media experts try out new tactics and features. Learn from our wins and losses.

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Experiment: Do Instagram Carousels Still Outperform Reels?

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Experiments Social SEO

Experiment: Does Custom Instagram Alt Text Improve Reach?

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Experiment: Do other social networks hate YouTube links?

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Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)

Experiment: What Reels Caption Length Gets the Best Engagement?

Experiments Social media engagement

Experiment: What Reels Caption Length Gets the Best Engagement?

Experiment: Does Repurposing Your Stories Highlights into Reels Actually Work? | Hootsuite

Experiment: Does Turning Stories Into Reels Actually Work?

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Experiments Social SEO

Experiment: Instagram SEO vs Hashtags

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Experiment: Should You Share Facebook Reels?

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Experiment: We Spent $345 on Spark Ads on TikTok. Here’s What Happened

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What happens when you spend $100 to promote an Instagram post [Experiment]

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What Happens When You Buy Instagram Followers

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Experiment: Does the 7-Second TikTok Challenge Actually Work?