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Broety is a style of writing, often popular on LinkedIn, that uses line breaks after every sentence to create long posts that tend to drive high views and engagement. These “broems” usually follow a standard formula:

A clickbait-style “hook.”

Followed by a somewhat unrealistic conversation.

Next, tug at some heartstrings.

Throw in a good deal of jargon.

End with an inspirational life lesson or universal truth.

Ask your reader to like or comment if they agree.

Broetry can be successful, but it does have negative associations with hustle culture. In many cases, you’re better off following a LinkedIn content strategy that’s tailored to your business.

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