How to Decide if You Should Get a Facebook Blueprint Certification
If Facebook advertising is your primary focus, then a Facebook Blueprint certification is a good idea—especially if being a Facebook expert is your brand.
If Facebook advertising is your primary focus, then a Facebook Blueprint certification is a good idea—especially if being a Facebook expert is your brand.
Facebook Blueprint is an e-learning platform that offers free, self-paced courses on Facebook and Instagram advertising.
Since its launch in 2015, more than two million people have enrolled in at least one of the 75 online courses available. In the United States, more than 160,000 small businesses have trained with Facebook Blueprint. And by 2020, the Facebook advertising certification platform is expected to train 250,000 more.
If you’re looking to upgrade your Facebook advertising skills, Facebook Blueprint may be a good choice—depending on where you are in your marketing journey.
We’ll go over the Blueprint basics you should know before you decide to enrol.
Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.
Facebook Blueprint is a free online training program for advertising on Facebook and Instagram.
It includes over 90 courses. Most of them can be taken in 15-50 minutes. All you need is a Facebook log-in to start learning.
Facebook Blueprint is a handy way for digital marketers to stay on top of Facebook’s evolving portfolio of tools and ad formats. Courses can be particularly helpful if you’re looking to master a specific skill or achieve an objective, from generating leads to promoting an app.
Courses are updated regularly, especially when new features are rolled out. The Blueprint catalog offers a range of beginner and intermediate courses across the following categories:
For newbies to Facebook marketing there are 13 beginner classes to help you get started. Course topics in this category include:
This beginner and intermediate range category covers everything from Billing, Payments and Tax Information to an Ad Auction and Delivery Overview.
The three advanced buying courses focus on Facebook and TV, and reach and frequency campaigns.
Facebook is all about targeting, which is why Blueprint offers 11 courses on how to hone in on your target market with Facebook tools.
Learn techniques to build brand and campaign awareness with nine beginner to intermediate level courses.
Discover a variety of ways you can increase brand awareness on Facebook, from in-stream video ads, to Facebook events, or special offers.
How to capture leads across devices, and across online and offline environments, is covered in this section.
There are more than a few ways to market apps on Facebook. Facebook Blueprint has five courses to introduce you to them.
Learn how to boost sales online with courses like Closing the Deal with Conversions and Enhance Your Direct Response Campaigns with Audience Network.
Yes, Facebook Blueprint even offers training to help businesses drive more in-store purchases.
Facebook offers a myriad of ad formats, and new types are added often. Understand the difference between Story ads, Collection Ads, Carousel Ads, and more.
Courses in this category are designed to inspire advertisers, but also to get them onboard with mobile marketing. Intermediate and advanced courses show you how to optimize creative for mobile, go over best practices, and share cost-saving techniques.
If you’re running multiple campaigns, these courses may be for you. Choose from Business Manager, Edit and Manage Facebook Ads, and Understanding Campaign Performance with Ads Manager.
Delve into Partner Measurement, Multi-Touch Attribution, Split Testing, and Facebook Pixel so you’re better equipped to track the performance of your ads.
Beginner, intermediate, and advanced courses show you how to get your business started on Messenger, build out the Messenger experience, and more.
Everything Instagram is covered in this section of Facebook Blueprint, from How to Buy Instagram Ads to Instagram Ad Formats.
This category may be the most diverse. Some courses teach you how to earn money on Facebook, while others explore how journalists can use the platform and how to protect content rights.
In addition to Facebook Blueprint e-Learning, there are two additional tiers to official Facebook ads certification and participation:
Blueprint e-learning: A free series of courses that cover the different facets of advertising on Facebook and Instagram. When finished, participants receive a PDF certificate of completion.
Next steps:
Facebook Blueprint courses are designed to be helpful to anyone interested in marketing on the platform. Those specializing in social media and digital marketing at advertising and communication agencies are good candidates for courses.
Because it’s free and remote, Facebook Blueprint may also be helpful to small businesses and not-for-profits. Aspiring experts in the job market may also find Facebook advertising certification helpful in the job hunt.
If Facebook advertising is your primary focus, then Blueprint certification is a good idea.
That’s especially true for those who aspire to make Facebook expertise their own professional brand.
For a bigger picture understanding of where Facebook fits into the digital marketing ecosphere, consider Hootsuite Academy’s Social Ads course. Hootsuite Academy is ideal for general practitioners and all-round social media experts looking to master multitasking with multichannel strategies.
Prove (and improve) your social media advertising skills by taking Hootsuite Academy’s industry-recognized Advanced Social Advertising course.
We could have SWORN you were someone who wanted to grow on social media and beat your competitors. Our bad. We’ll just leave this 60-day free trial here for someone else then…