What are the latest Hootsuite product features? [July 2026]

What are the Hootsuite product updates for July 2026?

The Hootsuite product updates for July 2026 focus on getting ahead of trends, tightening up analytics, and clearing friction out of everyday publishing and admin work. As an all-in-one social media management platform, Hootsuite helps teams plan, publish, engage, listen, and measure from a single dashboard, and July’s release adds real muscle to the “measure” and “plan ahead” parts of that equation.

Here’s a closer look at everything we rolled out this month. (Missed last month? Catch up on June’s product updates.)

Suite notifications: A redesigned panel and full-page experience

A notification center only works if you can tell what’s urgent from what can wait. Hootsuite’s redesigned notification center does exactly that, so a failed post doesn’t get buried under routine updates.

Why it matters:

• Two-tier severity sorting puts urgent issues front and center, so nothing critical slips through the cracks
• Instant filters by product, category, or date range help you find what you need without scrolling
• A full-page notification manager gives you room to browse everything at once, not just the last few alerts

Takeaway: The redesigned notification center makes it easy to separate what needs your attention right now from what can wait until later. It works a lot like a social inbox, just for your account and platform alerts instead of your messages.

Analytics and Parliament: New LinkedIn profile metrics

LinkedIn’s own reporting doesn’t always tell you what’s actually working. Hootsuite Analytics and Parliament now pull in richer, post-level LinkedIn data, so you can see exactly what content drives followers, engagement, and reach.

Why it matters:

• Post-level detail shows which content actually earns new followers, not just likes
• Upgraded engagement and reach data makes it easier to compare posts head-to-head
• The same metrics show up in both Analytics and Parliament, so reporting stays consistent across teams

Takeaway: Richer LinkedIn metrics mean you can finally connect specific posts to real follower and engagement growth. Not every action carries the same weight, either. For a closer look at which ones actually predict growth, see our breakdown of social media interactions, or brush up on the fundamentals in our guide to social media analytics.

Create: Schedule your LinkedIn first comment

The first comment on a LinkedIn post often does as much work as the caption itself, whether that’s a link, a hashtag round-up, or a follow-up thought. You can now schedule that comment right alongside the post.

This update helps teams:

• Add a first comment directly in Composer, so publishing a post and its follow-up comment is one workflow instead of two
• Use emojis and raw URLs in that comment with no character limitations
• Get AI-powered hashtag suggestions for the comment itself, for an extra shot at engagement

Takeaway: LinkedIn first comment scheduling means you never have to leave Hootsuite to finish the job.

Mobile app: TikTok support in push notification publishing

TikTok’s best features, like tagging and trending audio, only work if you post natively in the app. Hootsuite’s mobile push notification publishing now supports TikTok, so you get native features without losing centralized planning.

Why it matters:

• Toggle on mobile publishing right from the web Composer, no extra setup required
• Get a push notification with your post ready to finish and publish natively in TikTok
• Approvals, drafts, and edits still run through Hootsuite like any other post, so governance doesn’t disappear

Takeaway: TikTok mobile publishing gives your team native TikTok features without giving up centralized planning.

Lumen: Wisdom Insights citations

AI summaries are only useful if you can trust them. Wisdom Insights now shows exactly where every claim in a summary comes from, so you’re never left guessing.

This update helps teams:

• See numbered citations attached to every key claim in a Wisdom summary
• Preview the original source and jump straight to it, without leaving your workflow
• Verify accuracy in seconds instead of digging back through raw data manually

Takeaway: Citations turn Wisdom’s summaries from “trust me” into “see for yourself.” Curious what else AI can (and can’t) do well right now? Check out our tested picks for AI content creation tools.

Hootsuite: A redesigned Social accounts & Teams experience

Admin work and personal profile management have always lived in separate places. Not anymore. The redesigned Social accounts & Teams experience puts org administration and your own social profiles in one view.

Why it matters:

• Org, team, member, and account details now live together in one refreshed admin view
• Members can manage their own private social profiles independently, with no setup required
• Admins spend less time jumping between screens to answer basic “who has access to what” questions

Takeaway: One redesigned view means less digging for admins and more independence for members.

Parliament: Enhanced advocacy program metrics

Parliament, Hootsuite’s employee advocacy platform formerly known as Amplify, now gives advocacy admins a much closer look at what’s driving program performance, not just who’s on top of the leaderboard.

This update helps teams:

• Segment and filter advocate activity by team, geography, and sharing behavior, directly in the dashboard
• Track three new event-based metrics: Member deleted, Member active, and Member who shared
• Build a clearer picture of program health instead of relying on point totals alone

Takeaway: Deeper event-based metrics help advocacy admins prove program value, not just track it.

Perch: Move assets between your org’s Content Libraries

Reorganizing a Perch content library used to mean deleting an asset and re-uploading it somewhere else, tags and all. Now you can just move it.

Why it matters:

• Select multiple media or template assets and move them in one click
• Tags carry over automatically, so nothing needs to be re-labeled
• The same workflow works for both media assets and templates

Takeaway: Moving assets between libraries now takes seconds instead of a full re-upload.

Perch: Internal comments in CSV exports

A shared content calendar export used to strip out all the internal back-and-forth your team already had on a post. Now that context comes with it.

This update helps teams:

• See who commented, when, and exactly what they said, right inside the exported calendar
• Share planning context with stakeholders who aren’t in Hootsuite, without extra explanation
• Keep a record of internal discussion alongside the dates and captions it relates to

Takeaway: Your CSV export now tells the same story your team already sees in Planner.

Perch: Find X accounts faster with the @mentions dropdown

Tagging the wrong account on X is an easy mistake to make and an awkward one to fix after a post goes live. Hootsuite’s new @mentions dropdown helps you get it right the first time.

Why it matters:

• See matching X accounts appear as soon as you type @, so you never have to double-check a handle elsewhere
• Preview your post exactly as it will appear on X before you schedule it
• Cut down on the small, avoidable errors that come from tagging on the fly

Takeaway: The @mentions dropdown means the right handle, every time, without breaking your flow.

Want a closer look at these new Hootsuite features? Log in to your dashboard to explore July’s product updates, or start a free trial to see how Hootsuite supports smarter social media management, deeper insights, and stronger results.