Social media training courses are a great way for digital marketers to level up their skillset. Extra credentials never hurt anybody either.
There are hundreds of social media training courses out there. It’s not easy to choose which ones are right for you.
If you’re in this situation, you’ve come to the right place.
Today, we’ll give you 15 social media training courses that are worth taking. By “worth taking,” we mean they’ll teach you everything about social media marketing, from basics to advanced skills.
After that, you’ll have the confidence to run a social media campaign for your business or reach the next level in your career.
And the best part is many courses on this list are completely free of charge. You don’t need to pay a dime to join.
Ready to dig in? Let’s do it.
Bonus:Read the step-by-step social media strategy guidewith pro tips on how to grow your social media presence.
Instructor: Brian Honigman, Marketing Consultant, New York University, Adjunct Professor
1-sentence course overview: This course gives you an overview of social media marketing, from why it benefits your business and how to define a target audience to steps to create a social media strategy and measure your success.
What’s included:
Social media marketing definition
Social media strategy
Publish on social media
Interact with customers
Sell on social media
Measure social media activities
Innovate with social media
Pros:
Includes videos, quizzes, and text
Best suit beginners
An overview picture of social media marketing
The course is divided into many short lessons, which helps easy to learn
Support transcript
Cons:
Lack of intermediate and advanced social media education
Instructor: Hootsuite social media marketing experts
1-sentence course overview: This course is designed for marketers who want to master the art of running paid advertising campaigns on Facebook, Twitter, LinkedIn, and Instagram.
What’s included:
Social advertising landscape
Critical elements of a successful social media ad campaign
Advanced best practices for targeting social media advertisements
Creating and iterating on social ads
Bidding and buying social ads
Measuring social ads performance
How to create successful social ads with Hootsuite
1-sentence course overview: Learn how to run marketing campaigns and promote your business on Pinterest with nine short courses from Pinterest Academy.
What’s included:
Pinterest overview
Campaign objectives
Creative strategy
Creative inspiration
Targeting and buying
Set up a Pinterest business account
Build and launch a campaign
Manage and measure your campaign
Plan and strategize a campaign
Pros:
100% free
High-quality visuals that help speed understanding
Cost: Currently, you can learn this course for free (it’s 100% off). But the cost might be changed in the future.
Length: About 3 hours
Instructor: Shelby Leimgruber and Ed Lawrence
1-sentence course overview: Take this course to discover TikTok, and then apply what you’ve learned to build your community (and make money) on the world’s fastest-growing social network.
What’s included:
Tiktok basics and features
Set up a TikTok account
TikTok’s audience
How to make winning TikTok videos
How to create engaging content
TikTok’s “For Your” page
TikTok for businesses
TikTok ads reach
Pros:
Learn through videos, interviews, and quizzes
Includes 10 well-designed and easy-to-consume modules
Offers free additional resources, including templates, case studies, and tool recommendations
Cons:
No exams, no certification
Limited knowledge of TikTok Ads
Social analytics and campaign evaluation training courses
Instructor: Justin Cutroni, Krista Seiden, and Ashish Vij
1-sentence course overview: Become a Google Analytics master with these six free online courses, officially provided by Google.
What’s included:
Google Analytics for beginners
Advanced Google Analytics
Google Analytics for power users
Google Analytics 360
Data Studio introduction
Google Tag Manager fundamentals
Pros:
All courses are free of charge
Learn through videos, quizzes, and additional content
Includes basic and advanced knowledge of Google Analytics
Provides an exam and a certificate of completion
Courses are available in many languages (Simplified Chinese, Traditional Chinese), Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese)
Cons:
English can be mixed in some translated text
Some lessons don’t cover Google Analytics’ new capabilities and features.
1-sentence course overview: Take this course to learn about Youtube Analytics so that you can know what’s working and what’s not with your YouTube campaigns.
What’s included:
Decode YouTube Analytics
Learn about your audience
Understand your video reach
Know how much you earn with YouTube
Get answers to common YouTube Analytics questions
Measure YouTube engagement
Pros:
100% free
An exam available
Provides videos, quizzes, and additional content
Cons:
Lack of advanced tips and tricks
Provides a letter of completion only
The course exam doesn’t show scores or how many questions you answer correctly/incorrectly.
Mark Cuban once said, “Learn, learn, learn. The greatest competitive advantage is knowledge.”
It’s time to invest in yourself because that’s the highest ROI you can make.
Ready to start your learning journey? Join Hootsuite Academy today to access the best social media training courses created by practitioners and experts at Hootsuite. Then, equip yourself with industry-recognized certifications to level up your career!
We could have SWORN you were someone who wanted to grow on social media and beat your competitors. Our bad. We’ll just leave this 60-day free trial here for someone else then…