Facebook

New Facebook Conversions API allows businesses to share server data with ads manager

Facebook is introducing a new Conversions API to pull data directly from your server into Ads Manager. Learn more.

Stacey McLachlan March 18, 2021

As privacy legislation and cookies policies face changes, businesses may start to experience some hiccups with Facebook’s pixel tracking. To prevent disruption, the platform is introducing a new Conversions API to pull data directly from your server into Ads Manager.

The tool is built to target, optimize, and measure Facebook campaigns, as pixel loses some effectiveness. What’s key is that the API will pull from your server, not your browser, establishing a more reliable data connection.

Business owners will have added control over the data that’s shared, and how it’s shared. It’s also designed to be less susceptible to crashes or connectivity issues.

By Stacey McLachlan

Stacey McLachlan is an award-winning writer and editor from Vancouver with more than a decade of experience working for print and digital publications.
She is editor-at-large for Western Living and Vancouver Magazine, author of the National Magazine Award-nominated 'City Informer' column, and a regular contributor to Dwell. Her previous work covers a wide range of topics, from SEO-focused thought-leadership to profiles of mushroom foragers, but her specialties include design, people, social media strategy, and humor.
You can usually find her at the beach, or cleaning sand out of her bag.

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