How Often to Post to Social Media in 2021
The right posting frequency can help you keep your audience engaged — but each platform (and account) has its own best practices.
Stacey McLachlan is an award-winning magazine editor and writer and a comedian, with an endless hunger for great stories and also salt and vinegar chips.
4 Tools to Use Instead of Facebook Analytics
Facebook is discontinuing its official Facebook Analytics tool as of June 30, 2021, but the platform still offers many other ways to collect valuable information and insights.
Instagram Story Hacks: 32 Tricks and Features You Should Know
These Instagram Story hacks will save you time and make you the best storyteller in town (no pun intended).
Experiment: What Kind of Promoted Tweet Gets a Higher Click-Through Rate?
After an unsatisfying campaign, Hootsuite's social team changed the strategy behind their Promoted Tweets. Here's what they learned.
Experiment: Do Long Captions Get More Engagement on Instagram?
When it comes to writing on social media, the general wisdom is that shorter is better. But do long Instagram captions suggest the opposite?
10 TikTok Tricks You Need to Know (Beginners Start Here!)
Learn the TikTok tricks that will help you stand out on the For You page with unique and engaging content.
Experiment: Do Photos With People Perform Better on Instagram?
We set up an experiment to find out if pictures of people generate more engagement on Instagram — or if it's a common misconception.
What Social Media Marketers Actually Think About Clubhouse
Hootsuite's Global Social Engagement Specialist weighs the pros and cons of the hottest new social network, Clubhouse, for brands.
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How to Create a YouTube Channel to Grow Your Brand and Make Money
It might seem harder to learn how to create a YouTube channel than it is to get started with some of the other social networks. But it doesn’t have to be.
12 of the Best Link Shorteners That Aren’t the Google URL Shortener
A good URL shortener (aka link shortener) lets you do two things: 1. Share links that don’t use too many characters. 2. Measure performance.
The Top Facebook Updates You Need to Know: March 2021
New Facebook updates are always in the works, which is to say there are always new opportunities to get ahead of your competitors.
Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)
Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? We experimented to find out the truth.
