Instagram Live hosts can now add a donate button to the bottom of their video to raise money for nonprofits.
Hosts can keep track of donations and virtually “wave” at supporters to offer thanks. When someone donates, they receive special access to an “I Donated” sticker for a limited period.
All of the proceeds earned by Live fundraisers go directly to the chosen nonprofit.
Now you can create and donate to fundraisers on Instagram Live. ❤️ All money raised goes to the nonprofit.
Donate and you'll see a new “I Donated” sticker in stories. Use it and your photo/video will be added to a shared story where friends can see how you’re giving back 💫 pic.twitter.com/RIKRP93XSY
— Instagram (@instagram) April 28, 2020