Following Instagram's racial justice commitments, details on the formation of an equity team and new company-wide policies have been released
In an update on the racial justice commitments the company made in June, Instagram provided details on the formation of an equity team, new company-wide policies, and updated verification and distribution guidelines.
The update offered insight behind Instagram’s recommendations engine, which sorts the content people see in the Explore, Accounts You May Like, and IGTV Discover sections. Within the recommendation guidelines >are five broad categories that may not be eligible for recommendations. These include “sensitive or low-quality content about Health or Finance,” content that includes clickbait or engagement bait, and “unoriginal content that is largely repurposed from another source without adding material value.” When content is featured, accounts will receive notifications. Learn more about the Instagram algorithm.
In a review of the platform’s verification process, which determines who receives blue checkmarks, the company added more Black, LGBTQ+, and Latinx media it considers when measuring the “notability” of accounts. Automated systems that prioritized follower count have been removed from the application process.
Comment warnings, which prompt users to reconsider offensive remarks, will be expanded to Instagram Live. Business and creator accounts can also better manage who can slide into their DMs.