Instagram has confirmed that it started testing in-stream ads on IGTV, its long-form video channel, with a small group of creators. As Bloomberg reports, creators will earn 55% of ad revenue, which matches YouTube’s rates. These ads introduce a direct monetization stream for Instagram creators as competition between platforms heats up. Instagram continues to actively encourage IGTV video creation on its @creators account.
By Katie Sehl
Katie is a writer and photographer based in Toronto. She used to be indecisive, but now she's not sure.
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