Instagram pilots IGTV ads and monetization for creators
Instagram has confirmed that it started testing in-stream ads on IGTV, its long-form video channel, with a small group of creators.
Instagram has confirmed that it started testing in-stream ads on IGTV, its long-form video channel, with a small group of creators.
Instagram has confirmed that it started testing in-stream ads on IGTV, its long-form video channel, with a small group of creators. As Bloomberg reports, creators will earn 55% of ad revenue, which matches YouTube’s rates. These ads introduce a direct monetization stream for Instagram creators as competition between platforms heats up. Instagram continues to actively encourage IGTV video creation on its @creators account.