IGTV ads land in Australia and UK
Instagram expands IGTV ads tests to select creators in Australia and the United Kingdom. Learn more.
Instagram expands IGTV ads tests to select creators in Australia and the United Kingdom. Learn more.
Instagram began testing IGTV ads last year in the United States and will now expand tests to select creators in Australia and the United Kingdom.
These mobile-first, 15-second video ads use a revenue share model much like on YouTube, with 55% of earnings given to creators. Instagram expects the format to be made available to more creators in new regions over the coming year.