In a move to tighten its focus on Reels, Instagram is closing down its In-Stream video ads and standalone IGTV app.
For creators monetizing their content with In-Stream video ads, formerly known as IGTV ads, Instagram will provide a temporary monthly payment based on recent earnings.
Instagram will also shut down the standalone IGTV app to ensure all videos can be found on the main Instagram app.
“We believe this makes it easier for people to have all these features and abilities in the main app, and are excited to continue to simplify and improve video in the main Instagram app over the coming months,” the platform says in a recent post.