Screenshots shared by mobile developer and reverse engineer Alessandro Paluzzi show that Instagram developers are preparing a new feature for creators. While still in development, the feature may soon allow creators to earn commissions by sharing products and creating affiliate content.
In an interview published by The Verge in February, Instagram head Adam Mosseri discussed the company’s approach to creator monetization options. “If we want to be the No. 1 place for creators, we need to make sure that we offer a suite of services that they find meaningful and valuable as opposed to just one type of unstable value, which is distribution,” he said. “I don’t want to have our eggs in one basket.”
Expect to see more developments on this front as the ongoing competition heats up and apps like Snapchat and TikTok find more ways to throw money at creators.