After introducing Guides with select creators in May, Instagram has made the feature available for everyone.
In the initial rollout, all guides were centered around providing wellness tips. Now people can create guides around the theme of their choice using either regular posts or product posts.
Once published, guides can be shared across Stories, DMs, and are accessible on desktop.
You asked for it and it’s happening. We’re expanding our Guides feature – meaning you can curate and share products, places and posts you love no matter where you are.
I'm particularly proud of this work as it came out of our new IG Labs team. pic.twitter.com/45w5xk84nh
— Vishal Shah (@vishalshahis) November 17, 2020
