A new Guides tab has cropped up on the Instagram profiles of select accounts. The format features a collection of curated posts and videos along with headlines and tips that can be added. Each guide can be shared in stories or via direct message and they appear in a devoted section of the explore tab.
For now, guides are tailored around the theme of wellbeing, though Instagram also launched a guide on racial justice. According to Instagram’s head Adam Mosseri, travel guides were planned as the initial use case prior to the pandemic.
Starting today, you can check out Guides – a new way to discover recommendations on Instagram.
We know people are struggling due to COVID-19, so the first Guides focus on wellness content from respected organizations and creators.
— Adam Mosseri 😷 (@mosseri) May 18, 2020