A redesign of Instagram’s home screen now adds a Reels and Shop tab to the bottom menu, replacing the camera and activity shortcuts for all users. Access to these options has moved to the top of the home screen, beside the Instagram Direct icon. The overhaul comes after Instagram tested various redesigns with select users.
The Reels tab replicates a TikTok-like experience, automatically opening on a video posted by any public account. The update reflects Instagram’s bid to offer creators more exposure and push the short-form video format. “This year we’ve seen an explosion in short, entertaining videos,” says Instagram head Adam Mosseri in a post. “ We’ve also seen more people buying online and looking to creators for shopping recommendations.”