New Instagram Live tools will now make it easier for publishers to schedule and promote live broadcasts on the platform. Instagram users can now schedule live sessions 90 days in advance using the Live Creation form. 

Creators will also have the option to share their upcoming live broadcasts with a new Stories sticker and as a feed post to encourage people to sign up for reminders.

According to Instagram, 41% of recently surveyed Gen Zers attended an event or broadcast on Instagram Live in September 2021. Learn how to use Instagram Live to grow and engage your followers.