Brands and creators now have the ability to open Instagram storefronts showcasing collections and products that can be purchased in-app. People can visit shops from a tab in Instagram profiles, or find them through the feed, explore tab, and stories. The new native shopping experience aims to boost social commerce returns by eliminating the taps between discovery and checkout.
By Katie Sehl
Katie is a writer and photographer based in Toronto. She used to be indecisive, but now she's not sure.
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