Instagram

Everyone can now add links to Instagram Stories (regardless of follower count)

Head of Instagram Adam Mosseri said in a Tweet that the update is the company’s response to user feedback.

Karolina Mikolajczyk October 27, 2021

Instagram announced that as of October 27th, all users globally can add links to Instagram Stories.

Leading up to this change, the recently introduced link sticker tool and its predecessor, the swipe-up feature, were only available to users with over 10,000 followers.

Head of Instagram Adam Mosseri said in a Tweet that the update is the company’s response to user feedback.

Today, we’re launching the new Link Sticker 🔗 globally. This allows anyone, regardless of follower count, to easily share links in a story.

We’ve received a lot of feedback over the years on limiting links to accounts with >10k followers, and we heard you, 🙏🏼 pic.twitter.com/uhJPXLscVo

— Adam Mosseri (@mosseri) October 27, 2021

By Karolina Mikolajczyk

Karolina Mikolajczyk is a Senior Inbound Marketing Strategist and associate editor of the Hootsuite blog. After completing her Master’s degree in English, Karolina launched her marketing career in 2014. Before joining Hootsuite in 2021, she worked with digital marketing agencies, SaaS startups, and international corporations, helping businesses and social media content creators grow their online presence and improve conversions through SEO and content marketing strategies.