Link Stickers will now replace the swipe up feature in Instagram Stories. Like Swipe Up, Link Stickers allow business and creator accounts that are verified or have more than 10K followers to add a link to their Instagram Story. Story viewers can open a link by tapping on the sticker. 

According to Instagram, the stickers offers three new advantages: 

  • Stickers are more popular with users, who use them for music, questions, locations and polls, etc.
  • Stickers allow users more control over how their Story looks
  • Stickers allow viewers to engage with a Story through replies and reactions

Instagram is also exploring a collectible sticker feature within the Discovery map. According to mobile developer Alessandro Paluzzi, who uncovered the tests, collectible stickers could become available and shared to Stories when people visit specific places.

Read more about Instagram link stickers and our experiment testing link sticker’s impact on Instagram engagement.