In late April, Instagram’s head Adam Mosseri joined Facebook CEO Mark Zuckerberg in an Instagram Live broadcast to discuss monetization options for creators. In addition to branded content, affiliate links and shops, the pair gestured toward the potential of bringing subscriptions and tipping to the app.
“Subscriptions are going to be a big piece of it,” said Zuckerberg. “We have tools like tipping and Stars, which we’ve rolled out on Facebook and I think we’re going to want to expand across the other apps at some point.”
In a recent interview with The Information, Mosseri reaffirmed: “Whether it’s digital goods or subscriptions or tipping, there’s different ways to facilitate a financial relationship between a fan and a creator. We’re exploring all of these.”
Creator funds, he says, are “not off the table” either. While Mosseri said he was not as keen on the idea of handing out cash for content, developer and social media sleuth Alessandro Paluzzi spotted that the company was testing a feature that would reward creators for posting Reels.
INSTAGRAM IS BUILDING AN NFT PLATFORM RIGHT NOW AND THEY’RE REACHING OUT TO UPCOMING ARTISTS IN THE NFT SPACE TO HELP THEM BUILD IT.
They’re reaching out to artists IN OUR COMMUNITY to give them insight on what the NFT community needs, and disguising
— Sean Williams (@iArtSometimes) May 18, 2021
In mid-May, painter and photographer Sean Williams tweeted that Instagram contacted him for input on a potential marketplace for NFTs, non-fungible tokens that turn digital assets into collectibles. “For NFT artists, Instagram is often the platform of choice to showcase their work. I love the idea of us doing more in that space,” Mosseri told The Information.
Expect more to be revealed on creator monetization during Creator Week, a three-day virtual event from June 8-10.