Instagram rolls out new subscription features
Adam Mosseri, Head of Instagram, posted today that subscribers will now be able to access exclusive chats, Reels, posts and a home page.
Adam Mosseri, Head of Instagram, posted today that subscribers will now be able to access exclusive chats, Reels, posts and a home page.
As part of Instagram’s ongoing efforts to attract more creators, the platform has introduced more subscription features.
Adam Mosseri, Head of Instagram, posted today that subscribers will now be able to access exclusive chats, Reels, posts and a home page.
“We want Instagram to be the best place online for creators to make a living and a really important thing to creators everywhere is sustainable income because at the end of the day, if you’re a creator, you’re a business. A great way to establish some sustainable and predictable income is through subscriptions,” Mosseri says.
Back in January, Instagram started testing subscription features with a select group of U.S. creators. Creators were able to charge anywhere from $0.99 to $99.99 a month to give followers access to subscriber-only Stories, Lives and Badges. In the latter case, subscribers would receive badges next to their name so they’d be more easily identifiable to creators in comments and DMs.
Instagram has decided to expand those features based on the feedback from creators who had early access.
Here’s how they’ll work:
📣 Subscriptions Update 📣
Subscriptions are a great way for creators to have a predictable income & for fans to get exclusive content from creators that they love.
This update includes:
– Subscriber Chats
– Subscriber Reels
– Subscriber Posts
– Subscriber Home pic.twitter.com/5PzDTcwn8d— Adam Mosseri (@mosseri) July 14, 2022
We could have SWORN you were someone who wanted to grow on social media and beat your competitors. Our bad. We’ll just leave this 60-day free trial here for someone else then…