Back in April, Instagram confirmed they were working on a new feature that would let users customize their profile pages by pinning up to 3 posts of their choice to the top of the profile grid. This week, Adam Mosseri, Head of Instagram, confirmed the feature is live and ready to use. 

“Your profile is your space, so we’re looking for more ways to give you control over that experience,” Mosseri said in a recent post

With the feature, users will be able to pin three pieces of content to their profile. Social media marketers might want to take advantage of this feature to keep content that introduces the brand at the top of the page. It’s also an opportunity to show off particularly noteworthy content or highlight news or announcements. 

Pinning posts only takes two simple steps:

  1. Click on the three dots next to any feed post or Reel you’ve already posted
  2. Select the Pin to your profile option

Pinning a post on Instagram

Continuing the trend of giving creators more power over their profile display, Instagram appears to be still working on a customizable grid. The feature would allow users to rearrange posts in the order of their choosing. The ability to crop posts may also soon follow. 

In a recent post, Mosseri also shared a few new updates to Reels, such as an increased length of 90 seconds, the ability to import audio and the use of interactive stickers. Instagram had already announced and shared details about those new features last week, while also sharing that the platform had added new sounds and a pre-loaded template feature.