In November Instagram rearranged its home screen to put Reels front and center. Okay, technically front and center of the lower menu bar.

This month the Reels push continues with the rollout of product tags. These tags, which are also available for Instagram posts and Stories, make Reels posts shoppable. Posts with product tags, from businesses and creators, can now be promoted as ads as well.

In addition to product tags, Instagram has also added the branded content tags to Reels and Live. These tags are intended to improve transparency for sponsored posts.

A new creation workflow for Branded Content Ads also aims to make adding disclosures and the approval process easier. This allows creators to participate in ad creation, without having to post organically beforehand.