Direct messages businesses receive on Instagram can now be organized with primary and general tabs. The two-tab system is designed to separate low and high priority messages. All messages initially appear in the primary tab, but less urgent messages can be moved to general. Message requests from accounts you do not follow will also appear in the inbox, and can be sorted by All Requests or Top Requests.
Karolina Mikolajczyk is a Senior Inbound Marketing Strategist and associate editor of the Hootsuite blog. After completing her Master’s degree in English, Karolina launched her marketing career in 2014. Before joining Hootsuite in 2021, she worked with digital marketing agencies, SaaS startups, and international corporations, helping businesses and social media content creators grow their online presence and improve conversions through SEO and content marketing strategies.