Steps taken to improve transparency of high-reach accounts

Facebook and Instagram are now piloting a feature that shows the location of high-reach pages and accounts. For now, the pilot will focus on accounts located outside of the U.S. but reach a large U.S. audience. The company is also looking at bringing transparency to more places, including Instagram profiles.

Starting today, as a part of our transparency efforts, we'll show the location of high-reach Instagram accounts on posts they share, if they are based outside the country and have a majority of followers in country. We're piloting here in the US to start.https://t.co/HDAwVTzo2C

— Adam Mosseri 😷 (@mosseri) April 22, 2020