LinkedIn launches link sticker feature

LinkedIn has taken a page out of Meta’s sticker book with their new clickable link feature.

Troy Nielsen August 8, 2022

LinkedIn has a new feature: the ability to add clickable links to posts.

Taking a page out of Instagram’s sticker book, LinkedIn has released the new clickable link feature to help the platform’s users drive engagement and generate traffic to websites, resources, job listings and more.

LinkedIn users can now add clickable links to images and videos in LinkedIn posts. The links can be added anywhere in the frame. One tap will display the full URL that has been linked, and another tap will open the link.

Display text and link size are customizable, but at this time, the colors of the clickable link are not.

Clickable link ‘stickers’ provide an engaging and effective way to easily move people from LinkedIn to another website or a specific LinkedIn page — without any extra clicking, swiping, or scrolling

This update is rolling out globally, beginning in August 2022. As far as adding links to post goes, the new feature will first appear on LinkedIn’s mobile app before being added to the desktop version. All users on desktop and mobile will be able to interact with the clickable links immediately.

By Troy Nielsen

Troy Nielsen is an Inbound Marketing Specialist and associate editor of the Hootsuite blog the industry's largest social media blog with more than 4 million monthly visitors.

Troy completed his B.A. in Mass Communication and Media Studies at Simon Fraser University in 2017. He began his content marketing career as a freelance writer and expanded into copywriting, content strategy, SEO, PPC, and social media advertising.

Before joining Hootsuite in 2022, Troy worked with digital marketing agencies, SaaS startups, higher education institutions, and has covered professional sports ( NHL and NFL ) as well as esports. Find more of his credentials on LinkedIn.

Based in Surrey, BC, when Troy isn’t at his desk he’s usually out in the mountains, either camping where there’s no reception, touring a winery, or enjoying the slopes of one of the many local ski hills.