In a move to expand its safety efforts, TikTok has announced the official launch of a Brand Safety Center on the platform.
The resource page was created to outline TikTok’s commitment to becoming “the safest, most trusted entertainment platform for people and brands,” TikTok explained in a news release.
The Safety Center site covers the following six areas:
- TikTok’s mission
- Latest announcements
- Partnerships and certification
- Transparency
- Success Stories
- And, a watch and learn section
“There is no final destination to reach when it comes to brand safety,” says the news release. “TikTok will continue to adapt to any changes both online and offline.”