TikTok finally launches TikTok Pulse, ad revenue-sharing for top creators

After announcing its creation back in May, it looks like TikTok has finally launched its Pulse program to share ad revenue with top creators.

The program’s rollout hasn’t been officially announced, but reports are now circulating on Twitter that select creators are receiving eligibility notices.

Woah.. TikTok launched their Pulse program!?

Creators with 100,000+ followers will receive a 50% split of ad revenue from TikTok

Brands will put ads on TikToks that are in the top 4% of performers on any given day

Creators get 50% of revenue TikTok brings in from the brands pic.twitter.com/kkdKJnaVGQ

— Muaaz (@mws) October 19, 2022

To qualify for TikTok Pulse, creators must:

• Follow all Community Guidelines
• Have at least 100k followers
• Post at least 5 videos in the last 30 days
• Be at least 18 years old

Marketers can use Pulse to place ads next to the top videos on the platform. They can choose from 12 Pulse categories (like beauty, fashion, cooking and gaming) to ensure their ads are paired with relevant content.

Creators can earn 50% of the revenue from Pulse ads placed next to their videos.

Thanks to its generous revenue-sharing policy, YouTube has long been known as the most creator-friendly platform. But this latest update from TikTok is great news for short-form video creators, especially those who’ve seen diminishing returns from TikTok’s Creator Fund.