TikTok has rolled out a new business registration option to select business profile managers.
The feature, available in Business Suite settings, allows business profile managers to show their business category on their profile and get priority access to upcoming advanced features.
TikTok has a new ‘Business Registration’ feature
— Matt Navarra (@MattNavarra) November 25, 2021
TikTok was careful to note that this isn’t a verification badge and accounts will not receive a blue checkmark.
Considering the platform introduced new shopping features earlier this year, the new business registration option is likely a move to enhance TikTok’s eCommerce functionality.