TikTok

TikTok’s new Profile Kit allows creators to embed up to six videos on Linktree

TikTok creators can now display up to six videos on an external site, thanks to a new feature called Profile Kit.

Liz Stanton October 18, 2022

TikTok creators can now display up to six videos on an external site, thanks to a new feature called Profile Kit.

TikTok announced the Profile Kit feature in partnership with Linktree, one of the most popular link-in-bio tools.

Creators can choose to display their latest, most popular, or favorite TikToks on their Linktree landing pages. In addition, visitors will be able to play videos within Linktree without having to navigate away from the app.

TikTok has allowed users to add Linktree links to their bios since 2019, but the latest update means those landing pages can now be much more robust.

The update comes as part of the TikTok for Developers program, which includes other tools that allow developers to build TikTok-based apps and API integrations.

By Liz Stanton

Liz Stanton is an Inbound Marketing Strategist and associate editor of the Hootsuite blog. After years of freelance writing, she transitioned to a full-time marketing career in 2018. Before joining Hootsuite in 2022, Liz worked as a brand strategist, content editor, and digital campaign manager. She specialized in helping digital marketing agencies, B2C businesses, and SaaS startups build their brands and improve conversions through content marketing and social media.