Have you ever heard the saying “two heads are better than one”? Twitter began testing that theory today by rolling out a new feature that allows users to co-tweet.
The feature, officially called “CoTweet,” lets users invite any public account that follows them to co-author a tweet together. The invitee can decline the request, however. If they do so, the CoTweet draft will be deleted.
Mobile developer Alessandro Paluzzi leaked that Twitter was working on tweet collaborations back in December 2021.
Right now, only select users have access to the feature and since it’s in the testing phase, it may only be available for a limited time.
If you do have access to the feature, you’ll see a new icon to the right of the location icon at the bottom of the compose tweet section.
If you’re on the receiving end of a CoTweet request, you’ll get an invite in your Twitter notifications.
In October of last year, Instagram officially launched a collaboration feature so that users could share the same post in their own Feed or Reels.
Twitter likely shares that same motive as Instagram in that the platform wants to appeal to creators and open up brand partnership opportunities between influencers and brands. By co-tweeting, both authors will be able to reach new and wider audiences, amping up their discoverability and engagement.
— Kelly Vaughn (@kvlly) July 7, 2022