Twitter tests longer videos for subscribers

Twitter recently announced on the platform that they’re testing longer-form content with Twitter Blue subscribers. 

As of March 4, subscribers can upload longer videos on iOS, android, mobile.twitter.com and desktop. The maximum length hasn’t yet been confirmed, but Twitter Blue tweeted that these videos are longer “as in 10 minutes long.” Subscribers will also have access to 1080p video uploads, but only on desktop.

https://twitter.com/TwitterBlue/status/1499835596004495360

These features are being tested through Twitter Blue Labs, where subscribers get the chance to try out platform updates before they’re available to all Twitter users or removed from the platform. In some cases, the new features remain available only to subscribers.

For Twitter users that don’t subscribe to Twitter Blue, the current maximum video length is 2 minutes and 20 seconds. Select advertisers, however, are able to request an increase up to 10 minutes. 

Earlier this week, TikTok announced they will also be expanding into longer-form content (up to 10 minutes) in a move to likely keep up with competitors YouTube and Instagram, and help users monetize their presence on the platform.