Super Bowl XLVI Social Media Recap – Infographic
Super Bowl Sunday is a day of brand explosion, a field day for blockbuster advertisements and most of all, a frenzy of social media activity. An average of $3.5 million was spent per thirty second ad spot. And in 2012, 11.3 million sets of eyeballs were watching the Superbowl in America.
Between the movie-like ads and the stellar halftime show, Twitter and HootSuite were buzzing with activity. Based on trending data, HootSuite analyzed 105 ads ranking brands and created an infographic mapping out the top 20 brands based on their real-time and after-game social media engagement.