Lise Eerdekens

Lise is a Content Marketer at Hootsuite, based in Belgium. When she's not thinking about social media, you'll find her at brunch, taking photos, or having small talk with her cat.

4 Metrics to Track if You’re Using Social Messaging for Customer Care

Set goals and measure key performance indicators (KPIs) to help your social media and customer care teams focus on the metrics that matter.

Why Social Messaging is the Key to an Unbeatable CSAT Score

Rescue your customers from the dreaded purgatory of phone trees and hold music to win their undying love and gratitude.

5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

The social messaging phenomenon has completely transformed the way people interact with brands—and it’s only accelerating.