Michelle Martin

Social media integration gives your audience more ways to engage and interact with your brand. Get the tips and tools to do it right.

Everything you need to know about Google Ads (formerly known as Google AdWords) to skyrocket your business growth, whether it’s your first or 400th campaign.

AI-content creation tools can’t replace great writers — but they help writers and marketers save time and use their skills for more strategic aspects of content creation.

LinkedIn carousels are still around and well. Here’s how to max out engagement with document carousel posts.

Social proof is behind most decisions you make, whether you know it or not. Here’s how to use social proof to your marketing advantage.

Here are the LinkedIn demographics that prove the network’s power — and should guide your marketing strategy on the platform.

Don’t fear the dark side. Find out where, why, and how to reach new audiences with dark social media marketing.

Go from #NowHiring to a full pipeline with these tried social recruiting tips for businesses of all sizes.

Raise the bar on lead generation, brand awareness, and client happiness. How to do social media marketing for law firms.

Facebook ads are the easiest and fastest way to get more real estate leads, clients, listings, and sales. Here’s exactly what to do.

Franchises face unique social media challenges. Turn them into growth opportunities for both corporate HQ and branches with these 11 winning franchise social media strategies.

Ready or not, they’re here. AI copywriting tools can be your new best friend — if you know how to use them.