A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Using Google Ads (formerly known as Google Adwords) may be the most profitable decision you make for your business. Learn how to use them effectively today.
Tony is a freelance journalist and content marketing consultant. His work has been seen in Business Insider, Playboy, and Huff Post.
How to Manage Multiple YouTube Channels: Tips and Tools
Creating and managing multiple YouTube channels can take up a lot of time. But it’s worth it to make a splash on the most popular platform among U.S. adults.
IGTV Ads: 6 Things Brands and Creators Need to Know
While Instagram has yet to formally unveil a comprehensive IGTV ads plan for creators and businesses, we’ve scoured every resource we could to find the answers to your most pressing questions.
How to Create Highly Watchable Silent Videos for Social Media
Most people watch videos on social media with the sound off. Learn how to make sure your videos still make sense, a.k.a the art of the silent video.
The Ultimate Breakdown of Social Video Metrics for Every Platform
Social video metrics track the success of your video content. It’s especially crucial because videos tend to get more engagement than just posting photos.
5 Simple and Effective Ways to Increase YouTube Engagement
When you do YouTube engagement right, you build an authentic relationship with your viewers through creating content that inspires comments and shares.
How to Post on Instagram from Your Desktop (PC or Mac)
There are ways to post to Instagram from your computer if you get a little creative. Doing so gives you more flexibility and allows you to save time.
How to Regram on Instagram: 5 Tried and True Methods
Learning how to regram on Instagram is key to engaging users through content curation and user-generated content. But make sure you know how to do it right.
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Social Media in Government: Benefits, Challenges, and How it’s Used
There are many key benefits that social media in government can achieve—including social’s role in awareness building and during times of crisis.
Top LinkedIn Demographics That Matter to Social Media Marketers
A list of LinkedIn demographics that prove the platform's power and why it needs to be a part of your marketing strategy.
What is Social Listening, Why it Matters, and 10 Tools to Make it Easier
Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more.
20 of the Best Social Media Apps for Marketers in 2020
A list of the best social media apps for 2020. If you're a social marketer, having access to the right tools can make your job a whole lot easier.