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Everything app

An “everything” or “super app” is a multi-functional mobile app that can handle many aspects of digital life, including messaging, social networking, ecommerce, delivery services, and even online banking.

WeChat, a platform popular in China, is a good example of an everything app. With more than 1 billion monthly users, WeChat is used for text and voice messaging, video conferencing, gaming, mobile payments, and much more.

Learn more: What is WeChat? Intro to WeChat Marketing for Business