What are the latest Hootsuite product features? [August 2026]

What are the Hootsuite product updates for August 2026?

The Hootsuite product updates for August 2026 center on pulling AI deeper into everyday workflows, from advocacy to mobile to broadcast listening. As an all-in-one social media management platform, Hootsuite helps teams plan, publish, engage, listen, and measure from a single dashboard, and August’s release pushes Wisdom’s AI and Lumen’s listening reach further into the tools teams already use every day.

Here’s a closer look at everything we rolled out this month. (Missed last month? Catch up on July’s product updates.)

Parliament: Share advocacy content with an AI agent, not a dashboard

Employee advocacy usually means logging into a separate dashboard to find something worth sharing. Parliament MCP for Advocates skips that step: advocates can pull relevant content and share it straight from the AI chat tools they already use, in a normal conversation. It’s part of a broader shift toward AI agents that act on your behalf, instead of waiting for you to open another app.

This update helps teams:

• Get relevant content suggestions pulled straight from an organization’s Parliament topics, with no separate dashboard required
• Share approved content to a personal social profile through a normal back-and-forth conversation with an AI assistant
• Build a multi-day share plan with recommended posting times in that same conversation

Takeaway: Parliament MCP turns advocacy into a quick conversation instead of a scheduled task. For the bigger picture on why that matters, see our guide to employee advocacy.

Mobile app: Wisdom goes wherever you work

Performance questions do not wait until you are back at a desk. Wisdom now works inside Hootsuite’s mobile app, so a marketer can ask about a brand’s performance, draft a caption, or check analytics from a phone instead of logging into a full dashboard. (Requires Hootsuite Mobile App version 11.7.0 or later.)

Why it matters:

• Ask Wisdom questions about brand performance in plain language, from your phone
• Draft and refine platform ready content on the go with AI-powered suggestions
• Check analytics insights instantly, without logging into a dashboard or switching devices

Takeaway: Wisdom in the mobile app means performance answers and content help travel with the team, not just the desktop.

Perch: TikTok and Threads native posts land in Planner

Native TikTok and Threads posts used to live outside Hootsuite entirely, invisible to anyone checking Planner for the full picture. Perch’s Planner now surfaces both, alongside every other scheduled or published post, and automatically backfills anything posted before the update went live.

This update helps teams:

• See native TikTok and Threads posts inside Planner, not just posts scheduled through Hootsuite
• Get previously published native posts backfilled automatically, with no manual entry
• Filter by profile and tag individual posts, the same as any other content in Planner

Takeaway: One calendar view now covers native and scheduled posts alike, so nothing about a channel’s activity gets missed. A social media calendar is only useful if it’s actually complete, and this update gets Planner closer to that.

Lumen: Kinetiq broadcast monitoring adds TV and radio to the picture

A listening strategy that stops at social media misses what’s happening on air. Lumen’s new Kinetiq broadcast monitoring tracks local and international TV and radio mentions, so a strategy team can see a brand or topic surface on air without reaching for a separate third-party tool. (Lumen Add-On.)

Why it matters:

• Track TV and radio mentions from Kinetiq’s broadcast network alongside existing social listening data
• Watch clips and read full transcripts right inside the results, with no separate tool required
• Feed broadcast mentions into Wisdom summaries and AI analysis for a fuller picture

Takeaway: Broadcast monitoring closes a real gap in listening coverage, especially for brands that still get talked about on air. For the strategy side of that work, see our guide to building a social listening strategy.

Lumen: One structured view of every dashboard, report, and alert list

Reviewing usage limits across a growing number of dashboards, reports, and alert lists used to mean checking several places at once. Lumen’s Usage Insights now gives every project one structured view of all three, so tracking usage and exporting data takes minutes instead of a scavenger hunt.

This update helps teams:

• See every dashboard, report, and alert list per project without switching screens
• Export single items or bulk-export multiple items at once
• Track usage against plan limits instantly, instead of estimating

Takeaway: One structured view means less time hunting for what exists and more time acting on it. Metrics only help once a team can actually find and read them, which is the same idea behind our social media metrics guide.

Parliament: Turn mobile app links on or off in your email footer

Not every organization wants to promote a mobile app download in the emails Parliament sends on their behalf. Admins can now toggle mobile app links on or off directly in email customization settings, and the choice applies automatically across post notification, digest, and welcome emails.

Why it matters:

• Toggle mobile app links on or off in one place, without editing each email type separately
• The setting applies automatically to post notification, digest, and welcome emails
• Keep advocacy emails aligned with whether an organization actually wants app downloads promoted

Takeaway: A small settings toggle means Parliament’s emails match how an organization actually wants advocates to engage.

Want a closer look at these new Hootsuite features? Log in to your dashboard to explore August’s product updates, or start a free trial to see how Hootsuite supports smarter social media management, deeper insights, and stronger results.