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Direct message (DM)

A direct message (DM) is a private message sent through a social platform. Followers often send a DM to a brand when they have an inquiry.

By default, DMs from non-followers are blocked or filtered into a secondary inbox. However, brands who wish to use DMs to interact with customers can change their settings to receive DMs from anyone.

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Learn more:

• How to Automate DMs on Social Media
• How To Get More Out of Instagram DMs: The Ultimate Guide
• 8 Ways a Social Inbox Will Make Your Job Easier