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Social Media in Health Care: Stories From The Front Lines

More than 40% of people rely on social media to make decisions regarding health.

Health care professionals now have the opportunity to create sharable content that accurately informs patients about critical health issues—and allows for real-time open lines of communications.

However, the health care industry must also ensure compliance with regulatory bodies and safeguard their patients’ vital information.

See how industry leaders from Spectrum Health, Mayo Clinic Center of Innovation, Detroit Medical Center and MedStar Health overcome the key challenges that health care professionals face today in our on-demand webinar:

Social Media in Health Care: Stories from the Front Lines

Watch webinar

Common, overarching challenges in the health care industry include improving patient satisfaction, reducing hospital readmission, and reducing the cost (but not the quality) of patient care. Find out which other challenges you can overcome using social media—plus learn some surprising stats—in our webinar.

Watch it now to learn how to:

  • Encourage greater patient engagement—and satisfaction
  • Increase the adoption of health services, such as breast cancer screenings
  • Identify new and emerging threats to health care systems—and guard against them

About the speakers:

Jason Slusarchuk
Health Care Industry Lead – Hootsuite
Jason is the Health Care industry lead for Hootsuite, and an an avid believer in social media’s potential to transform the Health Care industry. Jason moderates the Advancing Health Care with Social Media blog on LinkedIn, a forum dedicated to sharing practical examples of how social media has impacted the Health Care industry.

​Ed Bottomley
Social Media Manager – Detroit Medical Center
​Ed is Detroit Medical Center’s (DMC) Social Media Manager. DMC operates eight hospitals and institutes and is a leading regional health care system with a mission of excellence in clinical care, research, and medical education. DMC was named among the Top Social Media Friendly Hospitals in 2014 by Nurse Journal. DMC’s “Show Your Heart” social media campaign was recognized by Ragan’s Health Care Communications as a best social media practice with our local and national market and celebrity promotions.

AJ Montpetit
Social Media Contractor  – Mayo Clinic Center for Innovation
AJ works with Mayo Clinic at the Center for Innovation and the Center for Individualized Medicine as a social media contractor, managing their online and social marketing. He has seen the power that social media can play in our world today, and is excited for the future opportunities that our connected world will be bringing tomorrow.

​Michael Yoder
Social & Digital Media Strategist – Spectrum Health
Michael is the social media consultant for Spectrum Health System, which includes eleven hospitals, including Helen DeVos Children’s Hospital and nearly 22,000 employees. His responsibilities include corporate strategy, governance, monitoring, influence marketing, social care, training and education.

Caryn Zengel
Social Media Coordinator – MedStar Health
Caryn Zengel is a Certified Social Marketing Associate and MedStar Health’s first ever social media coordinator. As social media coordinator for MedStar Health, Caryn manages all aspects of social media for the health system, including strategy, monitoring, branding, collaboration and best practices.