Are you considering a career in social media? Knowing the average social media manager salary can help you determine if this is the right job for you.
Social marketers are highly sought after in today’s digital age, and social media marketing salaries vary depending on experience, location, and industry.
In this article, we’ll explore average salaries for social media managers worldwide to give you an idea of what you should charge for your work.
Bonus: Our free social media manager career toolkit includes resume, cover letter, and portfolio templates, along with a complete guide to social media job descriptions and frequently asked interview questions. You got this!
Average social media manager salary in 2023
How much do social media managers make in 2023? Since the industry is still relatively new, salaries for social media professionals have yet to be standardized.
In some companies, social media marketers are treated like interns. In others, they are essential members of the C-Suite.
Below, you’ll find a quick breakdown of social media management salaries in Canada, the USA, Europe, and the United Kingdom.
If you already have a job in social media marketing, you can use this social media salary calculator to see how your compensation compares to the industry average.
Average social media manager salary in Canada
Data from Glassdoor finds the average salary for a social media manager is $53,759 per year in Canada.
On the high end, some roles boast up to $85,500 per year on Glassdoor and $64,000 on Payscale. Some of these roles include cash bonuses of $9,000-$11,00. On the low end, social media manager salaries sit around $42,000 per year on Glassdoor and Payscale, respectively.
Payscale also finds that social media marketing manager salaries in Canada are higher in large cities like Toronto, Montreal, and Calgary. Surprisingly, social media managers in Vancouver earn around 3% less than the national average.
While Glassdoor found some roles can see up to $85,473 USD per year, there are also roles paying as low as $23 per hour.
In terms of location, Payscale found that roles in social media manager salaries in New York, Los Angeles, Chicago, and San Francisco are higher–with San Francisco offering salaries up to 51% more than other parts of the country.
Keep in mind average hourly rates for social marketers vary depending on the types of services offered, the frequency and duration of projects, and the size of clients. Social media professionals who have a portfolio of large corporate clients may command higher salaries than those working with smaller businesses that are just getting started.
Whether you’re an associate or senior social media manager, salary negotiations should always be done with the understanding that you are providing valuable services to a business. Your salary should reflect your experience and expertise.
Here are some tips for getting the salary you deserve.
1. Research salaries in your industry
It’s always a good idea to research salary ranges in the industry of a job you are applying for. Find out what an associate social media manager salary, or even a Sr. social media manager salary looks like. This will help you determine what salary range to ask for during salary negotiations.
2. Negotiate with confidence
Once you understand your value in the market, go into salary negotiations with confidence. If you have done your research, you should be able to identify a salary range that reflects the value of your work. Be prepared to explain why you deserve each figure you provide, and don’t be afraid to ask for more if appropriate.
3. Build a beautiful portfolio
A social media portfolio is a great way to showcase your work and highlight your skills. Take the time to build a portfolio that reflects the quality of your work, and use it to demonstrate how you can help a company reach its social media goals.
4. Stay up to date on social media trends
Social media moves fast, and the best social marketers are always on top of the latest trends. Make sure to stay up to date on all the latest news and developments in the world of social media, and be prepared to discuss how you can use that knowledge in your work.
5. Build a mock social media marketing plan
If you really want to stand out, consider putting together a mock social media marketing plan for the company you’re interviewing with. This doesn’t need to be a long, in-depth plan; even something brief and targeted to the company’s needs can show that you understand how social media works and how your particular skills can benefit them.
6. Be flexible
It’s also important to be flexible when negotiating salary. You may not get exactly what you are asking for, especially if you are just starting in a social media marketing role. Be sure to consider salary ranges outside of your initial request, and don’t be afraid to compromise when necessary.
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