Reels scheduling now available through Creator Studio
All users can now schedule both Facebook and Instagram Reels through Meta’s Creator Studio app, the platform announced today.
All users can now schedule both Facebook and Instagram Reels through Meta’s Creator Studio app, the platform announced today.
Users can now schedule both Facebook and Instagram Reels through Meta’s Creator Studio app, the platform announced today.
Previously, Creator Studio only allowed Instagram users to schedule feed posts and videos, not Stories or Reels.
There are a few confusing caveats to this update, though.
While Meta introduced an in-app video-editing tool that allows users to shorten existing clips into Reels back in June, the latest change also allows users to optimize and reframe their horizontal videos for better performance as Reels.
Now, social media managers can upload, edit, and schedule Reels directly from their desktops, making it easier to batch video content and plan around other posts.
(Of course, you can also schedule and manage your Reels alongside all your other social content using Hootsuite’s simple dashboard.)
This update marks the latest in Meta’s move to prioritize short-form video on both Facebook and Instagram.