Instagram is testing a new post option that looks a lot like one of Twitter’s most popular features.
Reposting, or sharing others’ content with your followers, may soon be available for your Instagram feed.
The platform has been working on a repost feature since May 2022, according to app researcher Alessandro Paluzzi.
#Instagram is working on Reposts 👀
— Alessandro Paluzzi (@alex193a) May 12, 2022
However, Instagram has now confirmed to TechCrunch that the feature is now in testing “with select users.”
“We’re exploring the ability to reshare posts in Feed — similar to how you can reshare in Stories — so people can share what resonates with them, and so original creators are credited for their work,” a Meta spokesperson explained.
Reposts will also have their own tab on Instagram profiles, as seen in this screenshot shared by social media consultant Matt Navarra.
Instagram Reposts Tab on profiles?!
What’s dis Adam? pic.twitter.com/WayWCJGBfx
— Matt Navarra – Exiting X… Follow me on Threads (@MattNavarra) September 7, 2022
This latest update is an interesting move, especially considering the public outcry following Instagram’s most recent attempts to fill feeds with unwanted content.
However, we wonder if people will actually use it or continue posting content they like to Instagram stories instead of their carefully curated main feeds.