Live ads and badges add direct revenue streams for creators

In late May Instagram announced plans to begin testing a new badges feature. Learn more.

Katie Sehl March 17, 2021

In late May Instagram announced plans to begin testing a new badges feature. Fans will be able to purchase badges during Instagram Live videos to stand out in the comments, nab a spot on a list of the creator’s badge holders, and earn “a special heart.” Costs for badges range between 99 cents and $4.99. During the test phase, influencers will receive 100% of the revenue they earn.

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IGTV ads offer another revenue stream for creators. These ads appear when people click to see the full video after watching the preview. A small group of creators and advertisers will have access to the ad format as Instagram tests different experiences, including on with a skip option. Instagram also expanded access to the Brand Collabs Manager platform so more creators can connect with brands.