What are the latest Hootsuite product features? [April 2026]

Quote posts from Planner, customize X link previews, expand listening to new platforms, and manage Google Business Profile reviews directly in Inbox — here’s everything we shipped in April.

What are the Hootsuite product updates for April 2026?

As an all-in-one social media management tool, Hootsuite helps teams publish, listen, engage, and measure across every major social network — all from a single dashboard. April’s updates make each of those workflows faster, more connected, and more flexible.

Here’s everything we rolled out this month.

Planner: Quote posts directly from your content calendar

You can now quote and reshare X and Facebook posts without ever leaving your content calendar. Just select a post card in Planner, hit the Quote icon, and Create opens with the post pre-loaded and ready to go.

This update centralizes publishing and engagement tasks inside a single calendar view, so there’s no need to jump between platforms just to reshare timely content.

This update helps teams:

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  Act on trending or high-performing content faster
  
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  Keep publishing and engagement tasks in one place
  
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  Save time during campaign activation and real-time moments
  

Takeaway: Quote Post in Planner turns your content calendar into a more complete publishing and engagement hub.

Planner: Manage posts faster with the new Card Menu

A new three-dot menu on every Planner card lets you edit, duplicate, or move posts to a whiteboard — without leaving the page.

For teams managing high-volume content calendars, this cuts down on the clicks required to do routine tasks and makes it easier to brainstorm by sending post ideas directly to a shared digital whiteboard.

Why it matters:

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  Fewer clicks to manage, duplicate, or action content
  
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  Faster ideation by connecting the calendar directly to collaborative whiteboarding
  
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  Smoother day-to-day calendar management
  

Takeaway: The Planner Card Menu gives you more control with fewer clicks — right where you need it.

Note: Both Planner updates are available on Hootsuite desktop web only.

Create: Customize X link previews (Cards)

You can now control exactly how links look when you share them on X. The new link preview editor in Create lets you replace the default image or video and customize the title — right inside your publishing workflow.

No more switching to X Ads Manager or a third-party tool just to make a link preview look right. This update requires both an X organic and X Ads account connected and linked in Hootsuite.

This update helps teams:

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  Make link previews match campaign creative for more consistent branding
  
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  Improve click-through rates with custom visuals and titles
  
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  Reduce time spent on manual workarounds outside Hootsuite
  

Takeaway: Custom X link previews give your social content a more polished, professional look — without leaving Create.

OwlyGPT: Faster AI response times

OwlyGPT now streams answers in real time, so you see insights as the AI generates them instead of waiting for a full response to load. This mirrors how a natural conversation works and makes using OwlyGPT for complex research or content tasks feel significantly more fluid.

Why it matters:

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  See incremental insights as they’re generated, not just at the end
  
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  Monitor the AI’s reasoning steps for better transparency
  
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  Get more done in less time, especially on complex prompts
  

Takeaway: Faster, streaming OwlyGPT responses mean less waiting and more time actually acting on insights.

Listening: Monitor Mastodon, Fishbowl, and Truth Social

Hootsuite and Talkwalker Listening now cover three additional platforms: Mastodon, Fishbowl, and Truth Social. You can track brand mentions, trends, and competitor activity across all three networks alongside your existing listening setup.

For teams managing brand reputation or crisis monitoring across a wide range of platforms, this expanded coverage ensures you’re not leaving gaps in your social listening strategy.

This update helps teams:

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  Catch brand mentions across a broader range of networks
  
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  Monitor conversations on platforms your audience may be migrating to
  
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  Keep social listening coverage comprehensive and up to date
  

Takeaway: Expanded listening coverage means fewer blind spots and a more complete picture of what’s being said about your brand.

Create: Browse Google Drive assets without leaving Hootsuite

You can now search, browse, and attach images or videos from Google Drive directly inside the Create composer. No downloading files to your desktop just to re-upload them.

This integration removes a surprisingly common source of friction for teams that store creative assets in Google Drive and publish across social media channels managed in Hootsuite.

Why it matters:

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  Access your entire Google Drive media library inside Hootsuite
  
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  Attach multiple assets in one go, without leaving Create
  
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  Save time on repetitive download-upload workflows
  

Takeaway: Google Drive in Create keeps your media assets and publishing workflow connected in one place.

Inbox: Manage Google Business Profile reviews in Inbox

You can now receive, respond to, and manage Google Business Profile reviews directly inside Hootsuite Inbox. Filter reviews by type or star rating, and handle them alongside your other social conversations — all within a single unified workspace.

For teams managing customer experience across multiple locations, this makes it much easier to keep response times fast and maintain a consistent approach to review management.

This update helps teams:

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  Respond to reviews faster without switching platforms
  
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  Get a unified view of customer sentiment across social and review channels
  
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  Scale review management across multiple Google Business Profile locations
  

Takeaway: Google Business Profile reviews in Inbox close the loop between reputation management and your social care workflow.

Frequently asked questions

Want a closer look at these new Hootsuite features? Log in to your dashboard to explore April’s product updates — or start a 30-day trial to see how Hootsuite supports smarter social media management, deeper insights, and stronger results.