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Teaching Your Newbie Colleagues about Social Media

By Jordan Behan | 2 years ago | 9 Comments

Need to Explain Social Media to Your Boss?

You know your stuff when it comes to the power of social media. And if you’re like me, you are the de facto expert on everything related to the web, and even IT, at least where your family is concerned.

As power users, understanding the power of social media comes easy to us. But explaining the power of social media can be challenging for all of us. To help explain social media management to our peers and yours, we created the above video. It’s a story about a conversation – between a student, a baker and bank. It also highlights how HootSuite can help you streamline your social media efforts.

4 Steps to Sharing This Video from Your HootSuite Dashboard

  1. Copy and paste this link into your HootSuite dashboard: http://ow.ly/e51XN
  2. Write a short statement about the value of social media.
  3. Select all the social networks you wish: Twitter, Facebook, Google+, LinkedIn.
  4. Publish the love.

Pro tip: Use the Hootlet in your browser for maximum speed sharing. Have a blog? Grab the YouTube embed code from the “Share” button in the YouTube player. 

If it’s a shorter version you need, here’s a :30 second edit. (Hover over the video and click the “Share” button in the upper right to get the unique link)

And if your tastes are similar to that of Goldilocks, perhaps the one minute version will be just right:

Special thanks to: Giant Ant for producing the video, Jon and Roy for their catchy song ‘A Little Bit Of Love’, G&F Financial and Nelson the Seagull for providing filming locations.

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5 comments
Bruce Craig
Bruce Craig

I use hootsuite for my business and personal social media. It's an easy solution for being efficient.

Andrew Careaga
Andrew Careaga

I tried to post this a few minutes ago but for some reason it didn't show up, so I'll try again. Here's the original comment:

Interesting video that does a nice job of depicting the power of social media. I only wish there were a clear explanation that the story is a fiction, because there is an actual @BreadNCoffee Twitter account that is inactive. Is that account associated with this video?

I was interested in learning the @BreadNCoffee perspective, to see if this was a simulation of an actual situation.

Let's not overlook the importance of authenticity as a virtue of social media.

Andrew Careaga
Andrew Careaga

Interesting video that does a nice job of depicting the power of social media. I only wish there were a clear explanation that the story is a fiction, because there is an actual @BreadNCoffee Twitter account that is inactive. Is that account associated with this video?

I was interested in learning the @BreadNCoffee perspective, to see if this was a simulation of an actual situation.

Let's not overlook the importance of authenticity as a virtue of social media.

Eco-Vegan Gal
Eco-Vegan Gal

I LOVE this video - captured the power of social media for business perfectly, and it made me want to use HootSuite more often. I immediately tweeted it and posted it on my personal FB account to share - demonstrating the point of the video. ; ) Really well done - bravo to Giant Ant for the wonderful production!

Andy Au
Andy Au

Hi,

Thanks for the kind words, Eco-Vegan Gal.